Empower Field at Mile High (New Mile High Stadium)
|8,300 (Business seats)|
|Country||United States of America|
|Other names||Invesco Field at Mile High (2001-2011), Sports Authority Field at Mile High (2011–2018), Broncos Stadium (2018–2019)|
|Construction||17/08/1999 - 07/2001|
|Record attendance||77,160 (Denver Broncos - Green Bay Packers, 29/10/2007)|
|Record attendance (MLS)||61,202 (Colorado Rapids - Chicago Fire, 04/07/2002)|
|Cost||$ 400.7 million|
|Address||1701 Bryant Street, Denver, Colorado|
Description: Empower Field
The idea of building a brand new stadium for Denver’s NFL franchise Broncos came in late twentieth century. The previous Mile High Stadium was considered outdated especially in terms of corporate facilities. Apart from that most of its features were somewhat preserved or addressed in a new way within the new design.
Architectural side of this project, first ever “design+build” tender in the NFL, was delivered by Kansas City-based HNTB practice. The seating bowl was much like the old one with U-shaped partly enclosed bowl and a single-tiered south side.
But apart from being more comfortable and spacious (with capacity almost unchanged from the original), the new stands received 5 floors of infrastructure for commercial use and a large corporate section within the capacity. There are 8,300 business seats and 144 skyboxes.
Just like the old one, Denver’s new stadium was quickly nicknamed Mile High, as the location is one mile above sea level. However a naming rights deal came in force upon opening as Invesco paid $120 million for one decade. Many fans protested, joined by journalists of Denver Post, who refused to use the commercial name for a long time. The contract expired in 2011 and was replaced with a new one with Sports Authority retail chain, this time worth $150 million and lasting 25 years.
In 2013 the new Mile High went through its first major renovation. New giant screens were installed as the most visible part of the $32 million audio-visual systems upgrade.
Denver: South Park cast at NFL game
It might be just a marketing effort but it shows that even in the distressing times of COVID-19 new formats of advertising can be enjoyable. 1,800 stars of South Park came do Empower Field at Mile High for last night's game.
COVID-19 crisis: Growing uncertainty over NFL season
With just 2 months to go, reopening of the economy is being reversed as COVID-19 infections are through the roof in some states. Instead of rumours about full stadia it again seems more likely that NFL will be played behind closed doors.
2026 World Cup: Canada, Mexico and (largely) USA win
As we await the joy and sadness of this year's World Cup, we've also learnt who will host the 2026 edition. For the first time in history three host countries will hold the event. Also, no new stadium (!) is listed for the event.
Denver: Stadium naming removal in sight
Sports Authority branding will no longer decorate the Mile High Stadium, home to Denver Broncos. The club now owns naming rights. A Fox31 report.
Denver: Mile High to be permanently added to Broncos stadium
Lawmakers at the State Capitol are introducing a bill that would keep “Mile High” a part of the Denver Broncos stadium. The move comes as current naming rights holder is close to bankruptcy. Report by Fox Denver.
USA: Players and coaches with microphones?
In an attempt to bring more fans to NFL games, the league authorities are planning to plant microphones onto players and coaches, allowing everyone to hear what they say. According to Sports Business Journal, it’s a matter of a couple upcoming seasons.
USA: What’s better for matchday experience than a camera in the changing rooms?
American Football league NFL continues its efforts to compete with TV broadcasting. In another attempt to get fans off their couches and into the stands, the league has just mandated… changing room cameras.
USA: Bar-type standing terraces growing in the NFL?
An executive of the NFL predicts that future stadiums may be less about watching the game and more about a bar-type atmosphere of special decks with standing room. LA Times and NBC report.