|7,357 (Main stand (west))|
|6,006 (North stand)|
|8,789 (East stand)|
|4,996 (South stand)|
|Clubs||Stoke City FC|
|Other names||Britannia Stadium (1997-2016)|
|Opening game||30/08/1997 (Stoke City - Rochdale, 1-1)|
|Record attendance||28,218 (Stoke City - Everton, 5/01/2002)|
|Address||Stanley Matthews Way, Stoke On Trent, ST4 4EG|
See the 3D model of Wembley!
Description: bet365 Stadium
Decision to leave the century-old Victoria Ground was made in 1994 as the old venue couldn't meet requirements set after Taylor Report. New design and location in a rather remote area were approved in 1996 and in late Autumn of that year construction works started. As the venue is based on a prefab steel frame, it only took several months to erect it.
Construction had cost £14.7 million with funding coming from the club, city of Stoke-on-Trent and the Football Trust. Mixed ownership with both SCFC and municipal authorities changed in 2007, when the club bought all shares of other holders, becoming sole owner.
Opening was done by Sir Stanley Matthews, club's biggest legend. He also received a monument next to the stadium that shows him in various stages of his career. When Matthews died in 2000, his ashes were buried under the central point of the pitch.
In 2012 Stoke City announced plans to build a new section in south-eastern corner, originally room for giant screen. This move is expected to raise capacity above the 30,000 mark.
Safe standing: Government to rethink all-seating
By all means the debate was predictable, but that's fine, we'll take it. The most important thing is: British authorities will review the all-seater rule, which officially opens the case for legal standing in top leagues of England and Wales.
England: Supporters force parliament to debate safe standing!
It took only several days of momentum to reach immense support of 100,000 British citizens and thus force the British government to officially debate safe standing in Premier League and Championship.
England: How much are PL naming rights worth?
To secure a naming rights deal in Premier League you only need £300,000 per year. But to buy the most expensive name it's 87 times that amount! Here's the latest valuation by Duff & Phelps.
England: Stoke finishing expansion with record capacity
In the brief history of bet365 Stadium it has never accommodated that many people. On Saturday up to 30,089 fans can enjoy the return of Premier League football.
Major bookmakers as football club sponsors
There used to be a time when football was all about the sport but times have changed and like in most other industries, money has become a very important factor.
Stoke: bet365 Stadium to open in 2 months
Exactly two months from now the first Premier League game will be held at the revamped bet365 Stadium. This week delivery of 17,000 new seats begins.
As stadiums undergo a makeover, these ones got left behind
Everton have become the latest Premier League club to be given the go-ahead to build a new stadium. Liverpool City Council have given approval for a £300 million new stadium, on the basis that it will form part of a city-wide bid for the Commonwealth Games. Should the plan come to fruition, Everton will be leaving their iconic home since 1892 – Goodison Park is one of the oldest purpose-built football grounds in the world.
England: Stoke to fill their stadium more effectively
This year’s expansion of bet365 Stadium isn’t the only planned improvement in Stoke-on-Trent. Stoke City are also planning to create a more flexible away section in order to make more use of the available seats.
England: Stoke City launch stadium expansion
First workers arrived on site and are preparing for bet365 Stadium’s first large upgrades since it opened 20 years ago. From 2017/18 the club will have over 30,000 seats available.
England: Away fans must be placed pitch-side
From the 2017/18 Premier League season no club will be allowed to place away supporters far from the field. At least one section has to be placed just behind the field.
England: Stoke to rename and expand stadium
In mid-2017 Stoke City will for the first time invite up to 30,000 people to their stadium. By that time it will be known as bet365 Stadium, following a new naming rights deal.
10+ Ranking 2015: Attendances in Europe (Part 2. The Clubs)
Borussia, Barca and Man United – lovely dominant trio. But it wasn’t them who gained most fans last season. Check all 217 clubs that draw an average crowd of 10,000+!
10+ Ranking 2015: Attendances in Europe (Part 1. The Leagues)
Numbers don’t lie: French Ligue 1 outgrew Italian Serie A as Europe’s fourth largest league. Premier League seems unlikely to catch up to Bundesliga, while Turkey, Ukraine and Scotland are down.
Premier League: Most clubs ‘inflate’ attendances
Here’s another argument for fans claiming there’s something wrong with the game in England. Arsenal alone inflated its attendance for 2013/14 by almost 174,000 fans compared to actual numbers.
10+ Ranking: Here are the best European clubs by attendance
There are 229 clubs in Europe enjoying on average 10,000 spectators and more. We list all of them to show the Continent’s most magnetic teams. Some fanbases really deserve praise for their participation, right Rangers/Portsmouth?
England: Fans to protest ticket prices again
On August 14 supporters from across England will demonstrate in London, showing their outrage with pricing policies at Premier League clubs. Some season tickets have risen by 30-40% for the upcoming season and only Manchester City offers any season ticket below £300.
England: Premier League stadiums not fit for disabled fans
Only 3 of the 20 Premier League grounds meet all guidelines in terms of accessibility. World's richest league made little progress despite current guidelines being 10 years old.
England: Stoke City offer free transport to every away game in 2013/14!
This kind of initiative isn’t new for one or two matchday trips, but all season? That’s a first for any English club and – to our knowledge – this goes for every other country, too. Stoke decided to give more to the fans and are willing to take them everywhere for free.
Fandom: Mabel's final away game
She only missed two games in 2008, when she suffered from a stroke. But her last away trip ended up with five stitches. At the age of 93 her body didn't manage to recover and Mabel Smith ended her journey following Stoke City last Thursday.
London: Supporters protest against ticket (over)pricing
Average price of the cheapest season ticket for 2013/14 Premier League grew once again and stands at over £500. Overall, entry fees have gone up by whopping 718% since 1989, when the reform of English football began ahead of Premier League’s establishment.