To secure a naming rights deal in Premier League you only need £300,000 per year. But to buy the most expensive name it's 87 times that amount! Here's the latest valuation by Duff & Phelps.

Earlier today valuation and corporate finance advisor Duff & Phelps released the latest estimates for Premier League naming rights value. Overall the market has spiked by 80% in just the last 5 years, from £74.6 million in 2013 to £135.6 million in 2017.

While immensely impressive, this pool isn't evenly spread, quite the opposite. Overall clubs from just three cities (London, Manchester and Liverpool) could count on 84% of the total naming rights budget for the league. Just the six top clubs have naming rights worth 78% of Premier League's naming rights potential.

£300,000 is the lowest price (Huddersfield), £26.2 million is the highest and, incidentally, one that will not be sold to a sponsor any time soon: Old Trafford.

It's worth noting that the mentioned values differ from expectations of specific clubs or stadium managers.

As an example Tottenham have previously indicated that £400 million over 20 years is their goal, which would make it £20 million per annum (some suggestions have even put it at 25 million), above the £15.5 million estimate from the latest valuation. Similarily, the estimate for Chelsea is a very blurry one, as a lot will surely change before they move to the new and potentially sponsor-branded Stamford Bridge.

At London Stadium it was thought in 2016 that the name would sell for £6 million per year (LLDC estimate), which was verified downwards last year, when proposed Vodafone deal leaked, priced at £3.33 million annually. You can see the full list below:

No.	CLUB	STADIUM	VALUE
1	Manchester United	Old Trafford	£ 26.2 million
2	Manchester City	Etihad Stadium	£ 19.1 million
3	Chelsea FC	nowe Stamford Bridge	£ 17.7 million
4	Tottenham Hotspur	nowe White Hart Lane	£ 15.5 million
5	Arsenal FC	Emirates Stadium	£ 15.3 million
6	Liverpool FC	Anfield	£ 11.1 million
7	Stoke City	bet365 Stadium	£6.3 million
8	West Ham United	London Stadium	£ 4.8 million
9	Newcastle United	St. James' Park	£ 3.6 million
10	Everton FC	Goodison Park	£ 2.8 million
11	Leicester City	King Power Stadium	£ 2.7 million
12	Swansea City	Liberty Stadium	£ 2.6 million
13	Southampton FC	St. Mary's Stadium	£ 2.0 million
14	Brighton & Hove Albion	Amex Stadium	£ 1.2 million
15	Crystal Palace	Selhurst Park	£ 1.1 million
16	Burnley FC	Turf Moor	£ 1.0 million
17	West Bromwich Albion	The Hawthorns	£ 900,000
18	Watford FC	Vicarage Road	£ 800,000
19	AFC Bournemouth	Vitality Stadium	£ 600,000
20	Huddersfield Town	John Smith's Stadium	£ 300,000