Saudi Arabia: KSU Stadium changes name and will undergo a serious facelift

source: [KT]; author: Karol Tatar

Saudi Arabia: KSU Stadium changes name and will undergo a serious facelift Stadium located in Riyadh will undergo a serious facelift. 25,000-seater from the capital of the Kingdom Saudi Arabia will change the image. It has recently got a new operator and welcomed the naming rights sponsor.


Changes with the name and the home club

In September of 2020, Al-Wasail Saudi Arabia (an international advertising company) won the right to manage the King Saud University Stadium. The strategy for the venue is clear: undergo an overhaul and turn it into a unique sports and entertainment destination. It also includes a ten-year investment on site.

King Saud University Stadium - MRSOOL Park© Al Nassr FC (via Twitter)

Just one month later, the new operator signed a contract with Al-Nasr Football Club, making the stadium the new official home of the club. What is more, Al-Wasail company announced the naming rights deal in November. With this cooperation, MRSOOL (one of the largest delivery platforms) became the first company in the region which had gone into a naming rights sponsorship. That will enable them to strengthen MRSOOL’s brand within the local community. From that time the stadium has been called MRSOOL Park.

Until September of 2020, the stadium was known as the headquarter of Al Hilal Football Club. It hosted many events, including the Italian Super Cup in 2019. The match between Juventus and Lazio was watched by 23,361 spectators, without strict limitations on women entering the tribunes.

King Saud University Stadium - MRSOOL Park© Victory Arena

Serious facelift with strategic focus

The stadium owned by a public university will face significant transformation, relying on three main pillars: fans, venue and business. Changes, categorised in that way, focus on facilities’ modernization in line with the latest international standards. The main goal of renovation is described as turning the venue into a centre for sports and entertainment events. The stadium management want to make the venue open seven days a week, offering best gastronomic and commercial services. Personalized experiences, smart cashless solutions, and seamless access were also pointed out as crucial features.

King Saud University Stadium - MRSOOL Park© Al Nassr FC (via Twitter)

The change of an image will touch remodeling the seats on the stands, dressing rooms, and the tunnel to the field of play. All will take the yellow and blue colors of Al-Nasr FC.

MolcaWorld, as the company responsible for the lifting, will provide MRSOOL Park with the modern designs surrounded by dynamic lighting, huge screens and a digital signage system. The stadium will be equipped with extra guestrooms, VIP areas and a 360-degree lounge. Such an area will let the audience watch the players when they are walking in the mixed zone or entering the tunnel a few minutes before the game kick-off.

King Saud University Stadium - MRSOOL Park© Al Nassr FC (via Twitter)

Looking at Spanish inspirations

MolcaWorld will give the stadium a facelift. Spanish marketing company specializes in projects of integral revitalization of sports and corporate facilities, whether they are currently in usage or recently opened. The company delivers solutions in areas of design, manufacture and implementation of all kinds of branding. It is responsible for renovations of both, external and internal spaces such as changing rooms, mixed zones, player tunnels, and especially VIP areas. Managing full rebranding processes is also a huge asset in MolcaWorld's portfolio of competencies.

It has broad experience, including works delivered at many Spanish arenas: Estadio la Rosaleda (Malaga), RCDE Stadium (Barcelona), Estadio Benito Villamarín (Sevilla), Balaídos (Vigo), Estadi Ciutat de Valencia (Valencia), Estadio El Sadar (Osasuna), Iberostar Estadi (Mallorca) and Wanda Metropolitano (Madrid). The MolcaWorld is also responsible for the visual renovation at the Estadio Azteca ahead of its role as a host venue for the 2026 FIFA World Cup.

King Saud University Stadium is a multi-purpose venue located in Riyadh, the capital of the Kingdom Saudi Arabia. The stadium accommodates around 25,000 spectators and was officially opened in May of 2015. Schedules and costs of the renovation have not been published yet.

Author: Karol Tatar

King Saud University Stadium - MRSOOL Park© Al Nassr FC (via Twitter)