Fans of famous club Palmeiras have until 20 May to suggest the name that will appear on their new stadium for the next 20 years. Though temporarily the ground was known as Arena Palestra Italia (honouring the predecessor), it’s going to be Allianz… something.
This stadium isn’t built for the 2014 World Cup. It’s built only for money – the goal is clear and Sao Paulo, one of the world’s largest cities, currently booming, seems to be the perfect place for American AEG to find a lucrative event venue. And to make the investment feasible, a solid naming rights partner was needed from the start.
Just as predicted some time ago, it’s Allianz. The German insurance giant, who was denied the purchase of world’s most expensive stadium’s name presumably for its connections to Nazis, will hold the name of Arena Palestra Italia for 20 years, almost all of the expected lifespan.
Still open is the final name of Sao Paulo’s new stadium. Investor, contractor and sponsor are giving Palmeiras fans the chance to make their voice heard in an online survey, which will be taken into account during final selection. However, there are only three names to choose from – Allianz Parque, Allianz Center and Allianz 360.