Will Romareda soon change its name? That remains to be seen, but one thing is clear – the new Real Zaragoza stadium has the potential to generate significant income for its owners. The stadium’s managing company has officially begun preparations for selling naming rights.

New stadium, a new era… and new name?

La Nueva Romareda SL, the company in charge of building Real Zaragoza’s new stadium, has officially launched a public market consultation process. The goal is to assess which companies might be interested in acquiring naming rights.

While this is only an initial exploratory phase, it will help identify potential sponsors and define the technical and financial framework of a future agreement.

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How much does it cost to name stadium?

According to the documentation released by La Nueva Romareda, the starting price for negotiations is set at a minimum of €600,000 per season if Real Zaragoza is playing in the second division, and rises to €1 million per season if the club is in LaLiga.

These amounts serve as baseline figures for evaluating proposals. It’s worth noting that the sponsor’s brand will not only appear in the stadium’s name, but also across internal advertising spaces – provided they do not interfere with areas reserved for the club or LaLiga.

Importantly, the naming rights will initially apply not to the new main stadium, but to the temporary modular venue where Real Zaragoza will play during construction. This transitional venue will be the first to adopt a sponsored name, beginning in the 2025/26 season.

As for the permanent stadium, the plan is to retain the traditional Romareda name and combine it with the sponsor’s brand – following models like Spotify Camp Nou or Riyadh Air Metropolitano.

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Two consultation phases and sponsor selection

The consultation process is divided into several stages. In the first phase, all interested companies have seven calendar days from the announcement’s publication to express their interest. Next, the company will conduct a preliminary selection, rejecting submissions that do not meet basic criteria or are not aligned with the project's vision.

Only candidates who demonstrate genuine interest and potential will move to the second stage. This phase will involve detailed information exchanges – the company will reach out to selected parties to confirm their capabilities, discuss the scope of collaboration, and refine the technical and financial terms of a future deal.

After both consultation phases are completed, La Nueva Romareda will prepare a final report summarizing the process, key takeaways, and a market interest assessment. This will be the final step before the launch of a formal public tender to choose the official naming rights sponsor.