EURO 2028: Tottenham prepares its stadium for the EURO by building... a hotel

source: The Athletic ; author: Miguel Ciołczyk Garcia

EURO 2028: Tottenham prepares its stadium for the EURO by building... a hotel Increasing capacity, improving accessibility or infrastructure - these are typical elements of renovations before major tournaments. Tottenham, whose stadium is known for its modernity and fan experience, has decided to add another element to its already impressive offering for the EURO.


Authorities give permission for hotel metres from stadium

The Greater London authorities gave the green light on 25 March to Spurs' submitted plans to build a 30-storey hotel right next to Tottenham Hotspur Stadium. Earlier in December, the plans were approved by the Haringey Council administration. According to The Athletic, the hotel is expected to open before the start of EURO 2028 to accommodate fans just metres from the tournament stadium during the event.

According to the British website, guests will spend the night just metres from Tottenham's stadium in one of 180 rooms. There will also be 49 residential apartments and 64 car parking spaces. The venue is expected to have four stars and be the third largest conference centre in the English capital.

Tottenham Hotspur Stadium© Hufton+Crow

Change of plans

However, the building, or rather the skyscraper, will not be built as originally envisaged by the designers. The original vision was for a 22-storey building, but in the summer of 2023, documentation was submitted raising the hotel by seven storeys, or 27 metres. Due to the small space on which it will be built, the skyscraper will be extremely narrow.

However, not everyone is enthusiastic about the project. During the autumn community consultation, Haringey Council received objections from 7 people living on Worcester Avenue. They were concerned about increased traffic, noise and sunlight being blocked by the enlarged building. However, this has not stopped the club's vision being approved and the consent granted on Monday means work will likely begin soon.

Tottenham Hotspur Stadium© Hzh (cc: by-sa)

Tottenham still in the stadium vanguard

The construction of the hotel is another example of the club's excellent use of the arena. The Spurs facility is one of Europe's best examples of a 21st century multi-purpose stadium that generates revenue not only on match days, but 365 times a year. The hotel will thus join the extremely extensive Tottenham Hotspur Stadium portfolio.

Inaugurated in 2019, the stadium can be visited with a club legend or on a match day, and technical tours await stadium lovers (like us!). Thrill-hungry visitors can go on The Dare Skywalk, a walk on the roof of the stadium 47 metres above the ground, which can be topped off with The Edge - a rope descent from a height of 42 metres to the ground. Amateur racers, on the other hand, will be attracted to the venue by 3 karting tracks. Birthday parties or even engagement parties are also on offer.

Tottenham Hotspur Stadium© sbally1

Thanks to all these attractions, the Spurs’ stadium is an example for other European venues. In the 2021/22 season, it earned £106.1 m on match days and, according to Billboard, in 2023 alone it earned around £46m from hosting concerts, the 17th best stadium performance in the world. The hotel can be expected to make another contribution to Tottenham Hotspur Stadium's revenues, especially during the European Championships.