New owners have the same plans as have been on the table for years. Taking control of Liberty Stadium, expanding it and possibly selling its name. A Wales Online report.
Under new ownership of Americans Jason Levien and Steve Kaplan Swansea City are again in discussions to take control of the Liberty Stadium. The deal could potentially include expansion of the stadium and a naming rights deal.
Currently the lease is held by Swansea Stadium Management Company (SSMC), a limited company responsible for the day-to-day running and – crucially – commercial activities at the Liberty. The entity is a joint venture of the city of Swansea, Swansea City FC and rugby side the Ospreys.
It is understood the Swans and Ospreys have already reached an agreement over the plan for the Swans to assume control of the stadium, paving the way for negotiations to progress with the council.
Swansea City’s plans to take full control of the stadium are nothing new. In fact, the club have already received planning permission to run the expansion project back in 2014, but argued they prefer to manage the stadium themselves first.