Yesterday the MLS side revealed what was long speculated about. Toyota became the new sponsor of the Frisco stadium, second one after Chicago Fire's Toyota Park in Bridgeview. Interestingly, Toyota Stadium is a name shared with one more ground. In Japan.
During yesterday's press conference at the stadium FC Dallas officials presented Toyota as the new naming rights holder. Duration and value of the contract remain unknown, but Hunt Sports Group vice president Dan Hunt assured the assembled VIPs and media that it would run “significantly into the future.”
The deal comes over 1 and ½ years after the expiration of stadium's first naming rights deal, signed with Pizza Hut upon grand opening in 2005. From now on the stadium will be called simply Toyota Stadium, while neighbouring training centre with 17 football fields is to be named Toyota Soccer Center.
This is Toyota's second naming rights deal in MLS, following Chicago Fire's Toyota Park in Bridgeview. Globally the name is used second time after the Japanese Toyota Stadium. That one isn't sponsored, though, but comes from the city of Toyota.