"The biggest in the Premier League," boasts Brighton & Hove Albion, announcing the opening date of the Heineken Fan Zone. The zone will be able to accommodate 3,000 Seagulls fans and will crown the multi-million pound investment in the American Express Stadium.

The Terrace - special guests, concerts and food

The Terrace, and during matches the Heineken Fan Zone, will be the culmination of the investment in American Express Stadium. In addition to the new fan zone, Amex, as fans call the stadium, will also gain 624 new seats, safe standing sectors and new commercial spaces as part of the works.

But it is The Terrace that is the centrepiece of the upgrade. The area, which will stand next to the stadium, will be a rectangular, multi-storey sports bar capable of accommodating up to 3,000 fans (1,000 for closed events) making it the largest fan zone in the Premier League. Inside, fans will find four different food points and screens with match data and broadcasts of competitions, while the exclusive American Express Clubhouse will be built on the mezzanine level.

For the first time, fans will warm up at The Terrace on April 1, when the Seagulls take on Aston Villa at the Amex. Although it is on match days that the atmosphere will be at its best - as it will host concerts and invite special guests - the cafes and restaurants at The Terrace will be open all year round, with various events and private parties being organised in addition to the matchday offerings.

The cost of the whole investment is £40M. The modernisation is aimed at improving the matchday experience, meaning drawing fans to Amex well before the game and keeping them for the third half after the final whistle. This, along with private events held at The Terrace, will help improve revenues for the Seagulls, who recently announced £73m in profits for the 2023/24 season.

© Brighton & Hove Albion | The Terrace will be full of life during matchdays, except for 90 minutes - the duration of the games.