England: Arsenal's high revenues may affect redevelopment of Emirates Stadium
source: StadiumDB.com; author: Jakub Ducki
Arsenal to record revenue growth between 2023 and 2024 Experts say this result could have long-term implications for transfers, ticketing policy and plans to expand Emirates Stadium.
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Arsenal's financial powerhouse
With €716.5m, Arsenal are now the third largest Premier League club in terms of revenue, behind only Manchester City and Manchester United. On the world stage, The Gunners are ranked seventh in the Deloitte Football Money League 2025 (DFML) table, behind clubs such as Real Madrid, Paris Saint-Germain, Bayern Munich and Barcelona.
A key factor in Arsenal's financial success was their return to the Champions League and significant progress in the domestic competition, bringing broadcast revenues to €305.5m. Matchday revenues at Emirates also increased to €153m - thanks to consistently high fan interest.
Significant changes have also taken place in the area of commercial revenue, which had been stagnant for a long time. Arsenal thoroughly restructured its business team, bringing in experienced professionals such as Giulia Mazzia from AC Milan and Andrew Sheridan, formerly associated with Liverpool. The result of these changes was an increase in revenue from sponsorship deals and the development of the club's brand.
Stadium expansion more feasible?
Increased matchday revenues and fan interest bring questions about pricing policy. Arsenal is currently looking at options to increase the capacity of Emirates Stadium, which is currently the fifth largest in the Premier League. Expansion plans include adding up to 20,000 seats, which could translate into a significant increase in revenue.
Despite the potential cost, running into hundreds of millions of pounds, experts stress that such an investment could be worthwhile. Arsenal, with its brand and loyal fanbase, is able to sell out the stadium on a regular basis, making an investment in expansion a rational move. At the same time, Kunal Sajdeh of Deloitte believes the Gunners should consider selling more hospitality and VIP packages.
I suspect that matchday revenues, if Arsenal were able to elevate capacity, that’s something that they could anchor on. There’s an element of what the allocation is within that capacity increase. If you think about Real Madrid, Barcelona, and some of the other European teams, a lot of them have been a little bit more careful with how they’ve allocated general admission and some of the premium seat offerings. It’s not just additional seats – it could look quite different based on how they allocate that across VIP and general admission. Some of the younger audiences today are quite focused on personal experiences and are willing to pay a premium for that
- explains Kunal Sajdeh of Deloitte.
Personal seat licences
One solution being considered to maximise club revenue could be the introduction of a personal seat licences. This is a method popular in the US that involves selling rights to specific VIP or hospitality seats for a long period of time. For example, Barcelona sold 475 PSLs at Camp Nou, which brought the club £85 million.
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