USA: Titans secure naming rights with Nissan for a new stadium

source:; author: Kuba Kowalski

USA: Titans secure naming rights with Nissan for a new stadium The Tennessee Titans have announced a significant milestone in their journey towards a new era of football in Nashville. In a landmark agreement, the Titans have secured a 20-year naming rights deal with Franklin-based Nissan North America.


Nashville with Nissan Stadium deal

Titans have entered into a rights deal with Nissan North America for their new NFL stadium, set to open in February 2027. This deal extends the existing partnership that began in 2015 when Nissan first acquired naming rights for the current downtown Nashville stadium. The new Nissan Stadium, a continuation of the automaker's prominent presence in Music City's skyline, symbolizes a deepening of ties between the Titans and Nissan.

Titans President and CEO Burke Nihill expressed enthusiasm about the partnership, highlighting Nissan's role as a committed corporate steward and community advocate in Tennessee. The financial details of the agreement remain undisclosed, but industry experts acknowledge the significance and scale of such naming rights deals in sports marketing. The continued partnership will benefit all partners as well as the fans. These, although they often attend the stadium, are also interested in online entertainment and earning. To enhance their understanding of Bitcoin and other established digital currencies, they consider exploring, a platform connecting traders with top-notch investment education firms.

Design of Nissan Stadium© MANICA

A new chapter for Nashville's NFL presence

The new stadium, designed to host a variety of large events including Tennessee State University football games, major concerts, and sports tournaments, promises state-of-the-art features. Fans can look forward to a transparent domed roof, panoramic city views, and diverse seating options. The venue will also include spaces dedicated to showcasing Nissan's brand and technology.

Nashville Mayor Freddie O’Connell praised the partnership, emphasizing Nissan's longstanding investment in the community and its people. The collaboration between the Titans and Nissan will also extend to joint philanthropic efforts, further embedding both organizations in the fabric of Nashville's social and cultural landscape.

Design of Nissan Stadium© MANICA

A Strategic Move for Nissan and the Titans

Nissan's decision to renew its naming rights for the new stadium reflects a strategic branding and civic positioning move. Marisstella Marinkovic, Nissan U.S. CMO, views the agreement as a testament to the positive future envisioned for Nissan, the Titans, and Nashville. With approximately half of Nissan's 22,000 North American employees based in Tennessee, the stadium naming rights also serve as a powerful branding tool.

The Titans, advised by Elevate Sports Ventures, and Nissan, guided by Nissan United, an alliance of agencies, have demonstrated a commitment to maintaining and strengthening their partnership. The Titans will cover about $860 million of the new stadium's projected $2.1 billion cost, with state and local governments financing the remainder.

The new Nissan Stadium is expected to be a key player in hosting major events, including the possibility of a Super Bowl. The NFL's trend of awarding Super Bowls to cities with new stadiums adds to the anticipation surrounding Nashville's future in the sports world. The city and its residents eagerly await the completion of this modern, multifunctional stadium, poised to become a centerpiece of Nashville's skyline and a hub for community and global events.

Design of Nissan Stadium© MANICA