Spain: How did reconstruction of La Cerámica impact Villarreal's finances?

source:; author: Paulina Skóra

Spain: How did reconstruction of La Cerámica impact Villarreal's finances? Villarreal closed the year 2023 with financial stability and a consolidated fan base. This was achieved despite the costly renovation of the stadium and a decrease in European cup revenues compared to previous years. Additionally, it was a year in which the club celebrated its centenary, marked by various events.


Successful reconstruction

In early 2023, the renovation of Estadio de La Cerámica was completed, costing a total of €70 million. The project included covering the exterior of the stadium, modernizing it, and isolating it from surrounding houses.

The reconstruction, ongoing for several years but concluded in March of the previous year, was partially funded by the CVC fund as part of the La Liga Impulso program. This coincided with a rise in raw material and fuel costs, significantly increasing the project's overall cost from the initial estimate of €50 million.

Estadio de la Ceramica© Villarreal CF

Maintaining financial balance

In 2023, Villarreal faced forced cuts in transfers and salaries. After years of competing in the Champions League and winning the Europa League, the club found itself in the Conference League, impacting its economic situation.

These factors, combined with a deficit accumulated in previous seasons, necessitated an economic correction in 2023, leading to player sales that generated nearly €100 million. This significantly balanced Villarreal's accounts, with lower investments in the transfer market evident in the acquisition of Norwegian striker Alex Sorloth for only €8 million.

Estadio de la Ceramica© NAVE DEL MADRIDISMO

Socially, the club maintained a sold-out season ticket base of around 20,000, a record held for several seasons. Despite slightly fewer European successes, the club continues to sustain a vibrant and loyal fan support. It's worth noting that the average attendance at Estadio de la Cerámica exceeds 17,000 fans per match. Additionally, the club maintains a comprehensive grassroots football structure, highlighted by Villarreal B competing at the second level and a women's team playing in the First Division. The club's structures include nearly 2,000 players across all age categories.