Brazil: Stadium name change in São Paulo after over 60 years

source:; author: Paulina Skóra

Brazil: Stadium name change in São Paulo after over 60 years Estádio Cícero Pompeu de Toledo, commonly known as Morumbi, is changing its name following a three-year contract for the naming rights sold to the company Mondelez International. This marks the first name change for São Paulo's home venue since its opening in October 1960.


Playing at BIS

Mondelez International is a confectionery company operating in 150 countries, and through this transaction, it aims to further expand into the Brazilian market. Henceforth, the Morumbi facility will be called MorumBIS, combining its previous name with the name of one of Mondelez's most popular cookies, BIS. Do you know all the moments in our lives that require a 'bis'? Those we want to repeat and make us want more? That's exactly what MorumBIS will be like. Another song, another performance, another goal, and more fans singing along with us, said Alvaro Garcia, Vice President of Marketing at Mondelez Brasil.

Estadio Cícero Pompeu de Toledo (Morumbi)© Instagram: @da.frias

Lucrative contract

Although the financial details of the contract between São Paulo and Mondelez have not been disclosed, it is estimated that the deal, renaming the stadium from 2024 to 2026, will be worth around €14 million. This value surpasses the naming contracts for the stadiums of São Paulo's main rivals, Palmeiras and Corinthians, which signed agreements with Allianz and Hyper Pharma, respectively. These contracts are valid for 20 years and amount to approximately €55 million.

In its heyday, Morumbi could accommodate 150,000 people, but over the years, the Brazilian Football Confederation reduced this number to 66,795 due to maintenance costs. The current attendance record at the stadium is 138,032 spectators, set in 1977 when Corinthians defeated Ponte Preta 2:1. In 2022, the stadium hosted several significant events, including concerts by well-known bands such as Coldplay and Metallica.

Estadio Cícero Pompeu de Toledo (Morumbi)© Instagram: @jp_drone