St. Louis CITY SC will make its MLS debut in March 2023, becoming the 29th participant in the competition. The franchise is getting ready for the inauguration by raising funds for its operations.
An important element of the club's strategy are sponsorship agreements, several of which have already been concluded (including Purina and Together Credit Union). Another business partner of St. Louis CITY SC is Centene that signed a naming rights deal for the stadium on February 15. The soccer-specific venue has been under construction since February 2020.
Centene is a multi-national healthcare enterprise and, like the club, is based in St. Louis. The naming rights agreement has been secured for a period of 15 years. As a result, the arena's new name is Centene Stadium. Financial details of the transaction have not been released, but local media estimates it could be anywhere from $3 million to $5 million a year.
The venue with a capacity of 22,500 seats is to be opened this summer. Its construction price tag was set at approximately $461 million. In the video below you can see the current work progress.
Located in the Downtown West District, the stadium features two-tier roofed stands. The distance between the playing field and the farthest seating sections is a maximum of 37 meters. For supporters who prefer vigorous cheering, there will be a safe-standing section.
Importantly, the pitch will be sunken 12 meters below street level. Within the same district, a stadium, training center and club headquarters are planned (30 acres in total for the use of St. Louis SC).