Hannover: Increasing digitalisation of HDI-Arena

source: StadiumDB.com [TS]; author: Tomasz

Hannover: Increasing digitalisation of HDI-Arena Hannover 96 used the time of playing behind closed doors to implement solutions that will make life easier for fans not only at the stadium, but also at home.


Club authorities have been developing cashless payment services for 15 years. Already in 2006, it was possible to pay with a prepaid card for the services offered at the stadium, after prior top-up at one of the terminals located at HDI-Arena

Now Hannover 96 wants to take another step forward and that is why it has concluded an agreement with the provider of corporate payment services - VR Payment.

HDI-Arena, Hannover© Gerd Fahrenhorst

In the summer of 2020, an open payment system was introduced, in which supporters could use debit and credit cards of major banks, as well as Girocard (popular in the German banking system) to make stadium payments.

“Die Roten” are also working with Hannoversche Volksbank and Simply-X (solutions provider for event industry) to implement actions to improve the impression of the matchday. As a result, in the autumn of 2020, 239 contactless payment terminals were installed at HDI-Arena.

HDI-Arena, Hannover© Tim Rademacher

Earlier this year, an app was launched that allows fans to place orders at the ground without leaving their seats. In addition, the software offers the possibility to choose the best player of the game, exclusive videos and photos from the stadium, and the possibility of returning the deposit for products.

Moreover, supporters can watch the match right from their home. The functionality of the application can be tested when more fans can be admitted to the stadiums. Then it will also be better to evaluate all the recently introduced changes.

Author: Tomasz Sobura