London: Leyton Orient extend naming rights deal
source: LeytonOrient.com; author: michał
As fans are about to return to Brisbane Road, Leyton Orient confirmed extension of their naming rights deal with the Breyer Group. The commercial partner stepped up during times of uncertainty.
Leyton Orient confirmed already the second extension of their naming rights contract with the Breyer Group. Under agreed terms the Brisbane Road stadium will remain called Breyer Group Stadium for the entire 2021/22 season.
Initially, Breyer only signed a two-season agreement with the O’s, back in 2018. But it ended when COVID-19 entered and leaving Leyton Orient with no fans and no sponsor would have been too harsh for Breyer.
New terms were thus agreed for the entire empty-stadium season. Now that fans are about to return in their thousands, Breyer will once more welcome them inside.
Josh Stephens, Head of Commercial at Leyton Orient Football Club, said, “The support the Club has received from Tim and Breyer Group over the past few seasons has been remarkable.”
“We as a Club are truly thankful for their unwavering support and look forward to yet another great season working alongside the Breyer Group team. We are extremely excited to welcome fans back into the Breyer Group Stadium soon as it simply hasn’t been the same without them.”