USA: New Orleans Saints upgrade the Superdome to boost naming rights

source: [KT]; author: Karol

USA: New Orleans Saints upgrade the Superdome to boost naming rights A list of renovations will be implemented at the Mercedes-Benz Superdome. Major upgrades at the venue will include 164 new private suites. A dozen of which will be on the field level and become part of the new naming rights package.


Major upgrades focused on delivering additional experience

New Orleans Saints officials have shown a new rendering of the Mercedes-Benz Superdome’s field-level suites. To keep the best home-field advantage atmospheres in the NFL, 12 suites will be located on the ground level, each featuring up to 24 seats.

Supporters who will be happy enough to watch the game from the new spots will also have access to a dedicated game day entrance and the new North End Zone Club Lounge. What is more, such a package will include various food and beverage offers and four premium parking passes.

Mercedes-Benz Superdome - New Orleans Saints

The field level suites will take the Saints game experience to a whole new level. In addition to being the closest seats to the field, these suites are the most luxurious, comfortable spaces in the Superdome, Jen Martindale, the Saints vice president of brand strategy, told Forbes.

In total, major upgrades at the venue will include 164 new private suites, a dozen of which will be on the field level. It will be only a part of a wider renovation. Meanwhile, the Superdome itself is undergoing some work. A $450 million renovation and expansion is in the works, designed at easing congestion for fans exiting the stadium and improving behind-the-scenes logistics. New service elevators and food preparation facilities will be within the scope of the works.

Mercedes-Benz Superdome - New Orleans Saints

A new naming rights deal on the way

The upcoming expense of extra VIP areas is aimed to give Saints’ fans and other event attendees access to the stadium action in a unique way. The way witnessed only in the most modern and recently constructed stadiums. The additions are expected to be completed well before the start of the 2021 NFL season and should pay for themselves within a few years when including a new Superdome stadium sponsorship contract. 

The new partnership should begin next season, if secured successfully. The executive team has hired OVG Global Partnerships to lead the naming rights search. It happened just while after it was first reported that Mercedes-Benz would not be renewing as the Superdome’s title sponsor. The German automaker signed a 10-year naming rights agreement that expires in 2021. According to local reports, at the beginning of the cooperation, the sponsorship package was valued about $5.5 million a year, now expected to double the number. 

Mercedes-Benz Superdome - New Orleans Saints© Corey Seeman (cc: by-nc-sa)

Premium seat upgrades are part of the project, and there could be some spaces to package into the naming rights agreement, said Dan Griffis, president of OVG Global Partnerships.

Mercedes-Benz Superdome is a 73 000-seater, inaugurated in 1975 but renovated several times. It primarily serves as the home venue for the New Orleans Saints of the National Football League (NFL).

Author: Karol Tatar

Mercedes-Benz Superdome - New Orleans Saints