USA: One-year extension of naming rights at Heinz Field

source: [KT]; author: Karol Tatar

USA: One-year extension of naming rights at Heinz Field Pittsburgh based NFL stadium will keep its name through the 2021 season. A 20-year naming rights deal with Kraft Heinz Company has been just extended. But only for one year.


The Pittsburgh Steelers, together with the Kraft Heinz Company, have recently announced that a one-year extension was reached on the naming rights for Heinz Field. Such cooperation will ensure the name of the Steelers and the Pitt Panthers home stadium will remain Heinz Field through at least the 2021 season. The financial terms of the new deal were not disclosed.

We have enjoyed a tremendous and beneficial partnership with the Kraft Heinz Company since Heinz Field opened in 2001, Steelers president Art Rooney II said. We are appreciative of the support Kraft Heinz has given the Steelers and the North Shore over the past 20 years with many marquee events taking place at Heinz Field.

Heinz Field, Pittsburgh

Heinz Field has a capacity of aproximetely 68,400. Located in Pittsburgh, it is the home of the Pittsburgh Steelers and Pitt Panthers. Kraft Heinz Company has sponsored the stadium since it opening in 2001 and was worth roughly $57 million. Its 20-year deal with the Steelers was due to expire at the end of the current NFL season.

Whether or not, the Kraft Heinz company will pursue an additional contract for the naming rights remains to be seen. Even in 2019 there were speculations about the lack of interest in renewing the deal. Skyrocketing naming rights fees on the market and changing the location of the company’s headquarters were pointed as the main factors which reflect such an approach.

The global food conglomerate was formed by the merger of Kraft Foods and Heinz in 2015.

Author: Karol Tatar