London: Olympic Stadium more claret and blue

source:; author: michał

London: Olympic Stadium more claret and blue Field is getting greener while the seating layout is almost completely redone already. West Ham was granted planning permission for club megastore and naming rights deal is reportedly very close.


During yesterday’s visit to the Olympic Stadium, vice-president of West Ham Karen Brady showed fans the progress inside the ground. While the Desso field is getting greener every day, seating layout has almost been redone entirely.

Most seats at the stadium were left unchanged, but the black ones are replaced with claret and blue. Additionally, the symbol of crossed hammers is created on the lower decks of both south and north ends. See the clip below:

Club megastore approved

While West Ham United are only the tenant for 25 matchdays a year, the club is bound with a 99-year lease and so the Hammers launched a planning application to build their new megastore just outside the Olympic Stadium. This week the planning approval was granted, though full details of the building are yet to be revealed. So far we have two renderings for you.

London Olympic Stadium

London Olympic Stadium

Naming rights deal close to signing?

London Legacy Development Corporation has been seeking a naming rights partner for quite some time, but now it’s expected that official partnership will be created as soon as May. According to the Guardian, Mahindra is the company negotiating the deal.

According to the website, LLDC could get as much as £6 million ($8.6m) annually, of which only about 15% would go to West Ham and the rest would remain with LLDC. Previously the stadium was estimated to be worth even £15 million per year, but it’s understood that such deal was beyond actual market demand.