The two-day Rugby Sevens World Series event in South Africa moves to Cape Town. This means possible well over 100,000 tickets sold at the Cape Town Stadium, which desperately needs events.
The loss-making Cape Town Stadium has received a major boost. The South African Rugby Union (Saru) confirmed on Friday that the South African leg of the World Rugby Sevens Series would be moving to the mother city for the next four years.
This two-day event was held in Port Elizabeth in recent years, nearly selling out on both days. Making that result in Cape Town would mean 50,000+ people per day. As the stadium generates roughly R40 million every year (€3m / $3.25m), hosting major events is crucial to break even.
Photo: Warren Rohner (cc: by-sa)
"The Cape Town Stadium has become a beacon of inclusivity within our city, and it is only fitting that this iconic venue play host to an event that unites people from across the world through their love of sport.
"The Hong Kong Sevens is the biggest regular rugby tournament in the world, attracting incredible amounts of direct and indirect investment, and we would like to follow in those footsteps," mayor Patricia de Lille said.