The club is said to be in good relations with the airways company and now has a representative in Istanbul, running talks about naming rights for the new stadium, according to Inside Spanish Football.
Atlético Madrid CEO Miguel Ángel Gil is said to be en route to Istanbul, where potential naming rights partner Turkish Airlines is located. According to DHA News Agency in the country, Gil will also negotiate on a number of other issues while he’s there, although the stadium naming rights remains the most pressing option.
Despite traveling for talks with the company, Atlético are still thought to be touting alternatives for the naming rights to their new stadium at La Peineta.
The Spanish side is said to have an advantage by the name of Arda Turan. The Turkish international is supposed to make Atlético’s offer more luring. Atlético are also said to have a good relationship with Turkish Airlines, after meeting on a number of occasions before – while the team also flew to Istanbul with the airline for their recent Champions League game against Galatasaray.
Turkish Airlines are no stranger to dealing in European football – they’ve previously worked with Barcelona from 2010 to 2013, where they acted as a primary sponsor, while they also signed an agreement with German club Borussia Dortmund last year.