In exactly one month from today the vote one Camp Nou is planned. Depending on outcome, the stadium may get its first ever corporate rebranding. Naming rights deal would be crucial in securing the funds to deliver the proposed upgrade.
Referendum concerning the new Espai Barcelona scheme is scheduled for April 5, one month from now. Today open consultations were launched in Barcelona and other Catalan cities to address questions and assure every voter of the nearly 200,000 registered socios is well educated on the plan.
Should voters approve the redevelopment, by 2021 FC Barcelona will have a redone 105,000-capacity Camp Nou, new Palau Blaugrana indoor hall and a new secondary stadium outside the Espai Barca project. Altogether the redevelopment pictured below is worth €600 million, of which the stadium should consume not more than €400.
To finance a project like that, Barca will most likely sell their naming rights for the first time ever. Economic Vice-President Javier Faus claims that the name of the stadium may very well have a surname attached to the legendary Camp Nou moniker.
“We will never lose our name, the Camp Nou, but the Board of Directors will have to select the best offer,” said Faus in regards to the possibility of acquiring an additional 150 million euros for Club coffers if the decision is approved by the Assembly on April 5.