Madrid: Coca-Cola to get Bernabéu naming rights?

source: /; author: michał

Madrid: Coca-Cola to get Bernabéu naming rights? After revelations about Microsoft, now it's time for Coca-Cola to be named as potential sponsor for Real Madrid's revamped stadium. Supposedly the deal might be worth a stunning €80 million per year!


It was late October last year that first ever naming rights sponsor was suggested to be in talks with Real Madrid. The software giant Microsoft was reportedly in discussions to change name of Estadio Santiago Bernabéu, putting forward up to €50 million per year.

Those news by El Confidencial were never confirmed by Real, though the club is in long-term partnership with Microsoft. Now a different offer is supposedly on the table as reports Coca-Cola might pay even more, as much as €70-80 million every year for its branding to cover the famous stadium. quotes sources in Euromericas, a renowned sports marketing agency.

Of course the talks aren't confirmed by the club, but finding a naming rights partner may prove vital for Real's plan to revamp the ground for a massive €450 million. Since 2012 there are still four concepts in the running and selection of the final one has been postponed several times now.

We decided to present how the remodelled Bernabéu might look, should Coca-Cola grab the deal. Of course this rendering presenting the Populous + Estudio Lamela concept is not official, it's only how we see it, theoretically.

Coca Cola Bernabeu?