Wolves made their stadium more colourful and gave the colours a meaning. Now instead of dull passageways fans walk by large graphics that illustrate what the club means to people.
Wolverhampton Wanderers have been redeveloping Molineux since May 2011 with work on the new Stan Cullis Stand carried out as first phase. But this addition to the stadium isn’t the only change recently.
Design agency Raw have just ended a year-long process of adding more identity to the stadium by creating a signage system and graphic displays inside the ground. This comes as Premier League officially suggested that clubs try and make their fan venues more fan-friendly.
Not just for the people’s pleasure, but as a business step as well. English clubs charge the highest ticket prices globally and switching rough corridors into colourful, bright and symbolic spaces makes the prices more justified. Let alone the fact that this doesn’t cost much, too.
When it comes to Molineux, selected internal walls have been decorated with inscriptions meaningful to fans, all in yellow-black-white colouring. Those are either words of supporters interviewed by Raw during their research on the fanbase or numbers of significant historical importance.