London: Arsenal extended Emirates deal

source: StadiumDB.com

London: Arsenal extended Emirates deal It isn’t clear at this point how much of the new contract will go for stadium naming rights, but overall the deal with Emirates is worth £150 million and will see ‘Emirates Stadium’ at Ashburton Grove until 2028.

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Opened in 2006, Arsenal’s new stadium from the very start had one sponsor. Commercial name of Emirates Stadium was always seen as one of the most valuable ever. For a 15-year deal Emirates had to pay £42 million (or 42% of the 100 million deal that included shirt sponsorship).

Now both sides agreed conditions to extend the deal for £150 million. At this point no details as to how the funds are divided were disclosed.

What is clear, though, is that Emirates will stay on Arsenal’s jerseys for 5 more years (until 2019), while their logos around Ashburton Grove are to remain until 2028, 7 years beyond the previous deal.

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