Isidore Partouche claims he is even willing to completely withdraw from financing Lille OSC (he owns 40% shares) if his naming rights offer isn't treated seriously. He demands a reasonable approach from the municipality who own the new ground.

Partouche made an offer of €2.5 million for the stadium’s naming rights which was not accepted by the city’s mayor, Martine Aubry. Municipality have estimated the value of marketing rights to be at least €3.8 million for the naming rights. And, Partouche has issued an ultimatum to the club’s hierarchy to better do something quick before the company is forced to put an end of the patronage of LOSC.

“I wrote a recommendation to Lille metropolitan but I never received a response. So I warn, if you do not give me one good reason why we have not been selected, the Groupe Partouche will stop the patronage of LOSC in a very short time: from swimwear, to advertising, everything,” dropped Partouche while talking to L’Express.

And, Partouche claims that Aubry’s claim for the stadium naming rights are far-fetched and that no one will give them the price they want.