Edinburgh: National rugby stadium to get naming rights deal?

source: BBC.co.uk

Edinburgh: National rugby stadium to get naming rights deal? The country’s largest venue may get a new name as Scottish Rugby Union aim at finding a good deal for Murrayfield’s naming rights, the BBC reports.

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SRU chief executive Mark Dodson told BBC Scotland that it could generate millions of pounds a year. "The single biggest piece of our inventory is our national stadium, we would like to see if we can monetize that," he said.

Increasing revenue for Scottish rugby was one of the aims laid out in Dodson's four-year strategic plan, which was released in June this year. "We want to get the right price for it, it would be crazy for us not to look at using our single biggest piece of inventory to drive revenue”.

As Murrayfield’s name had never before been sold, the possible change might expect some criticism. But as Dodson assures, SRU hope to act sensibly and be sympathetic about any decision.

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