Naming rights deal for the Euro 2016 stadium in Nice caused mixed reactions. In an attempt for citizens to feel more connection to the venue, authorities ask everyone to submit propositions for patrons of each stand.
Allianz Riviera – this sponsored name doesn’t suit all citizens of Nice and not necessarily meets expectations of more traditional supporters. Thus the initiative by Nice municipality and football side OGC Nice for people to submit their propositions of future names for each stand.
“Nomme ta tribune” project gives people a simple online platform (nommetatribune.nice.fr) where everyone can propose name for all four stands of the new ground, under construction ahead of Euro 2016.
Thanks to this initiative the ground should have better appeal and earn an identity for local people, as the slogan “100% Nicois” (100% from Nice) says.
Allianz Riviera is to be opened ahead of 2013/14 season. New 35,000-seat venue will cost some €250 million and host group games of Euro 2016.