England: Social benefits of new stadiums – Oxford United example

source: StadiumDB.com; author: Kuba Kowalski

England: Social benefits of new stadiums – Oxford United example The English Football League’s (EFL) charitable arm has recently expressed strong support for the positive impact that new football stadiums can have on local communities. This statement came just ahead of Oxford United’s planning committee meeting to discuss the club’s proposed new stadium.

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New stadiums as vital community hubs

EFL in the Community highlighted the many key benefits football clubs and their facilities bring to the local community and economy. They emphasized their backing of Oxford United’s plans to build a new stadium. Debbie Cook, the EFL’s Director of Community, noted that football clubs are truly the beating heart of their communities. New club facilities often become central hubs where people gather, creating a focal point that extends beyond just football matches.

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Cook pointed out that these new stadiums have a significant positive effect on the local economy. The construction phase alone creates numerous jobs, benefiting local and regional businesses. Moreover, once operational, stadiums continue to support employment and economic activity in their areas. But beyond the financial benefits, Cook stressed the social value of such developments. Stadiums often become essential community assets, supporting the delivery of vital services to football fans and the wider public. This can have a meaningful impact on the health and wellbeing of local residents.

Design of Oxford United New Stadium© AFL Architects / Oxford United

Oxford United’s commitment to the community

EFL’s endorsement followed an open letter issued by Oxford United, explaining how their proposed new stadium can address local challenges while respecting the surrounding environment. The letter detailed that the stadium would help reduce NHS waiting lists by providing facilities that support both mental and physical health services.

In addition to healthcare benefits, the project is expected to create nearly 1,000 new jobs, with 20% of these roles reserved specifically for local residents. The stadium complex will feature not only football facilities but also a Radisson hotel, a gym, an accessible public plaza, a café, wellbeing gardens, and walking routes. These additions demonstrate the club’s vision for the stadium as a multifunctional community space rather than a purely sporting venue.

Oxford United has also committed to offering free access to the stadium for local schools and charities, providing regular community programs, and offering discounted venue hire for non-profit organizations. This demonstrates the club’s ongoing dedication to social responsibility and community engagement.

Design of Oxford United New Stadium© AFL Architects / Oxford United

Wider impact and future prospects

EFL in the Community supports the work of 72 charities affiliated with clubs across the league. These organizations harness the power and influence of their club badges to improve lives and contribute positively to communities nationwide.

The new stadium will also enable Oxford United’s own charity, Oxford United in the Community, to greatly expand its outreach efforts across Oxfordshire. Currently, this charity generates around £1 million in social value annually, and the new stadium is expected to enhance its capacity to serve the community even further.

Overall, Oxford United’s stadium project exemplifies how modern football infrastructure can drive economic development, foster community cohesion, and deliver essential social benefits beyond the game itself.

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