Paris Saint-Germain is preparing for one of the most important investments in its history. The French champions have announced plans to build a new stadium, drawing inspiration from the American giant – SoFi Stadium in Los Angeles.

A new chapter in PSG’s history

Paris Saint-Germain, owned by Qatar Sports Investments, has launched the process of searching for a location to build a new stadium. The current home of the Parisians, Parc des Princes, holds nearly 48,000 spectators and is, in the club’s view, no longer aligned with PSG’s commercial potential.

As revealed by CEO Victoriano Melero, the inspiration for the new venue is SoFi Stadium – an ultra-modern sports and entertainment complex in California. The next challenge is a new stadium. Over the next year, we’ll analyze and make a decision for our future, and we’re inspired by what’s happening in the U.S. with sports venues Melero told Reuters during the club’s visit to Los Angeles.

© Chabe01 (CC BY-SA 4.0) | Parc des Princes

SoFi Stadium – the world’s most expensive stadium

It’s no surprise they chose such a benchmark. SoFi Stadium is a symbol of modern sports architecture – an NFL venue worth $5 billion, the most expensive stadium in the world, opened in 2020. Its expansive entertainment functions and integration with the surrounding retail and residential district are what caught PSG’s attention.

It’s amazing and more than just a sports venue – it’s truly a part of the entertainment and show business world. That’s exactly what we want to push for, to diversify our revenues, Melero emphasized.

© Grzegorz Kaliciak | SoFi Stadium

American capital, global ambitions

The new stadium project is also part of PSG’s broader cooperation with the American market. The club boasts around 5 million fans in the United States, with its popularity growing thanks in part to its high-profile collaboration with the Nike Air Jordan brand. The American investment fund Arctos Partners, which owns a 12.5% stake in PSG, supports the club’s commercial expansion. The remaining shares belong to Qatar Sports Investments, making PSG one of the most highly valued clubs in Europe – currently estimated at around $4.4 billion.

As Adrien Frier, the French Consul General in Los Angeles, pointed out, PSG can now be described as a unicorn – an exceptionally valuable football club distinguished by its global marketing potential. It’s a club with a bit of American blood he said during a ceremony in Beverly Hills where PSG’s Champions League trophy was on display.