In November 2024, Florentino Pérez stated that hosting concerts at the stadium accounts for just 1% of the club's revenue. However, data from Duki's June concert reveal that real madrid loses hundreds of thousands of euros for every canceled event.

Hundreds of thousands of euros from single concert

Renting Santiago Bernabéu for concerts is one of Real Madrid's revenue streams. Relevo has reached the financial results from the Duki concert. According to the contract signed with Treinta y Tres, the organisers paid €235,000 for the use of the stadium. This fee covered the pitch and interior stands, excluding VIP areas, the presidential box, and other exclusive zones. The maximum capacity of the stadium for such events is 64,000 people.

An additional source of income comes from ticket sales commissions—Real Madrid earns €1.50 per ticket sold (after taxes). For Duki's concert, ticket sales covered eight different zones, with ticket prices ranging from €28 in the cheapest sectors to €85 for seats closest to the stage. With 47,697 seats available for regular tickets, the club earned over €70,000, which, combined with the rental fee, generated total revenue exceeding €300,000.

© Madrid1902 | Real Madrid earns €1.50 per ticket sold

Minimal expenses, maximum profit

Not all seats at Bernabéu are available to regular attendees. Real Madrid sells VIP tickets independently, keeping 80% of the proceeds while the remaining 20% goes to the production company. Additionally, the club earns from catering services and takes 20% of merchandise sales during concerts.

Hosting concerts at the Bernabéu is nearly pure profit for Los Blancos. Most production costs, such as electricity, security, and cleaning, are covered by the event organizers. The club merely provides its facilities and later invoices the organizers for their use. The agreement clearly specifies that nearly all organizational responsibilities rest on the shoulders of the production company.

Real Madrid has also signed a deal with the American company Legends and investment firm Sixth Street for the operation of the new Bernabéu over the next 20 years. In exchange for €360 million, the company will receive 30% of the stadium’s operational revenue.