Anfield, the home of Liverpool FC, is entering a new era of digital transformation. With an advanced wireless network, the club is introducing innovations that will redefine how fans experience matches both inside and around the stadium.

Drew Crisp on the future of Anfield

Drew Crisp, senior vice president of digital at Liverpool FC, emphasizes that the implementation of a modern wireless infrastructure opens up entirely new possibilities for the club. The new Wi-Fi network, which covers the entire stadium and its surroundings, will enable fans to stay fully connected during matches and events.

Crisp highlights that this solution will not only revolutionize how fans use technology but will also enhance stadium management, from safety operations to supporting staff communication. This infrastructure will serve as a strong foundation for developing future services and experiences.

When it comes to UK football stadiums, few are as special as Anfield. The home of Liverpool since 1892, ironically it was first the home of cross city rivals Everton. With the recent expansion, fans might feel slightly confused when looking for their seats, especially if it’s their first time at a larger venue. Many of them rely on the Anfield seating plan, which helps ensure they have no difficulties.

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New services and enhancements for fans

The club has clear plans for how technology can improve the fan experience. In the near future, features like guidance to the fastest access to food and beverage points, personalized notifications about offers within the stadium, and better organization of spaces around Anfield are set to be introduced.

The fan zone behind the Anfield Road stand is to be transformed into an interactive space, attracting fans before the match with immersive attractions and opportunities to build match-day excitement early. These technologies will also be tested for their ability to support stewards, improve safety within the stadium, and enhance operational efficiency.

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A global approach to Liverpool fans

Anfield’s digital transformation extends far beyond the stadium. Liverpool FC plans to use the new infrastructure to strengthen connections with fans around the world, including those unable to attend matches in person. The club aims to deliver real-time content such as live match streaming, event coverage at the stadium, and behind-the-scenes footage, allowing fans to feel closer to the team.

The new technologies will also enable more direct communication with fans, fostering engagement within the global community. This will make Anfield not only a modern stadium but also a hub for digital experiences that unite millions of fans worldwide.