Parcel machines are really everywhere in some countries. Even in football stadiums. InPost has become the official logistics partner of Atlético Madrid, and as part of the agreement, in addition to the name and logo on the stands, the Rojiblancos arena will be equipped with parcel machines.

Polish sponsor of the Spanish giant

InPost has become the official sponsor of Atlético Madrid. As part of the agreement, the Polish company will install Parcel Lockers at Cívitas Metropolitano and Atleti’s sport cities, and during the Spanish club's matches the brand's adverts will be displayed on LED banners and in the fan zone under the stadium.

Fans will be able to collect parcels, including shirts and other items from the club's shop, at Parcel Locker and ParcelPoints. Promotions for users to meet players or attend important events are also anticipated.

InPost and the Rojiblancos will also create a Sustainability Council, which will aim to achieve best practices focused on sustainability. One of the Polish company's goals is to achieve climate neutrality by 2040.

© Grzegorz Kaliciak

Pride and common values

I am proud that we have become an Official Partner of Atlético Madrid. Hardwork, commitment and determination are our common traits, said Rafał Brzoska, founder and CEO of InPost Group.

In turn, Atleti's COO, Óscar Mayo, said that what both institutions have in common is that they are able to go against the grain to make dreams come true. He expressed his belief that InPost is the “perfect partner” for the next seasons, in which they will compete for new titles.

InPost is a Polish company founded in 2006. It has around 70,000 parcel points in nine European countries, including more than 8,000 in Spain, where out-of-home courier services are growing the fastest and parcel machines are still not as widespread as in other countries - in Poland the company has more than 22,000 of them. Nevertheless, it has the largest network of parcel collection and delivery points on the Iberian Peninsula.

Inpost is also a sponsor of the Polish national team, Newcastle United and the Tour de France.