Tottenham Hotspur Stadium opened in 2019, but over the past five years, Daniel Levy and company have made no progress in finding a suitable partner to permanently acquire the naming rights to the venue.

Looking for a serious partner

One rumor suggests that Tottenham has been delaying signing a deal due to England's bid to host Euro 2026, as UEFA imposed certain restrictions on the stadiums that will host the tournament. However, the fact remains that Tottenham Hotspur Stadium is an untapped financial asset.

In 2023, in an interview with Bloomberg, Daniel Levy said: If we find the right partner for naming rights — and when I say that, I mean someone who pays the right money in the right sector — then we are ready to consider that solution.

© Hufton+Crow

A staggering amount in play?

Financial experts from the firm Kroll estimated how much the biggest clubs in Europe could demand for naming rights deals for their stadiums. Tottenham ranks fourth on the list of the most expensive packages, ahead of all other Premier League clubs and only behind Real Madrid, Barcelona, and PSG.

Kroll predicts that Spurs could charge £15.17 million per season for the stadium naming rights. Manchester United and Manchester City are valued at £12.9 million and £12.56 million, respectively, while Liverpool could charge only £9.86 million.