The new Manchester United shirt sponsor, Snapdragon, is interested in acquiring the naming rights to Old Trafford or a new stadium that would replace it in the future.

Considerations about the future

The authorities of Manchester United have long been considering whether to build a new home or renovate Old Trafford. The first option is preferred by Sir Jim Ratcliffe, the minority owner, who wants the club to make a final decision by December.

A new opportunity?

The club has never sold the naming rights to its stadium, but Don McGuire, the Chief Marketing Officer of Snapdragon, believes such a deal might be possible. Snapdragon has the naming rights to Bashor Field in San Diego, where United recently played against Real Betis, and last year against Wrexham.

© Felipe Gálvez

Quoted by The Guardian, McGuire said: "Old Trafford is Old Trafford, it should always be Old Trafford. We are working very closely with the team on modernizing this facility from a technology and innovation standpoint. So if that leads to something bigger, where it would make sense for us to go even further, we are always looking for opportunities."