More and more clubs get sustainability-oriented. The latest initiative seems impressive, seeing LFC together with SC Johnson decided to collect the event plastic and repurpose it to create new Mr Muscle trigger bottles.

New partnership aimed at sustainability 

Liverpool FC has recently welcomed SC Johnson as a global and purpose-led partner. New cooperation, called "Goals for Change", focuses on sustainability, health and opportunity for underserved youth. SC Johnson is a worldwide maker of household consumer brands. Both companies aim to create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season.

Matt Scammell, commercial director at LFC, said: We launched our sustainability programme The Red Way earlier this year and made a commitment to make a positive difference to our people, our communities and our planet. SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.

Zero waste strategy

From the start of the partnership, fans at Anfield will be able to place plastic beverage bottles in specially designed receptacles. As a result, SC Johnson will collect the plastic and repurpose it to create new Mr Muscle trigger bottles.

Plastic waste is a threat to our planet for this and future generations, said Fisk Johnson, Chairman and CEO of SC Johnson. At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool F.C. is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic recycling loop.

In addition to recycling plastic waste at Anfield, SC Johnson will be named as the Official Cleaning and Disinfectant Partner of Liverpool FC. New commercial partner will provide soaps and hand sanitizers throughout the stadium and AXA Training Centre to help promote health and hygiene, establishing a new standard of cleaning at sports events.

Author: Karol Tatar