Like a boomerang discussion about potential naming rights for Wembley Stadium returns. Despite officials claiming it’s not an option, “The Telegraph” tells a different story.

Last night saw denials from Wembley National Stadium Ltd. in response to information about potential naming rights deal. And so most English media seem to confirm, that no such move is about to happen.

As in previous years, any naming rights proposition raises controversy in England with Wembley’s nearly century-long history being seen as immune to commercialization by some.

What may happen when name change comes against community can be seen in Newcastle with Sports Direct Arena that was already subject to vandalism on many occasions in attempts to remove sponsor’s name and restore St. James’ Park.

However, “Telegraph” tells a different story. As the newspaper confirms that “Wembley Stadium” will not be dropped from the ground’s name, but may be accompanied by a brand at a suggested price of £8 million per year. How would that look? “Telegraph” suggests current name of the FA Cup (FA Cup sponsored by Budweiser) may be a clue.